{"id":2717,"date":"2021-10-21T07:33:34","date_gmt":"2021-10-21T07:33:34","guid":{"rendered":"https:\/\/www.costanzoeassociati.it\/?p=2717"},"modified":"2021-10-21T07:33:34","modified_gmt":"2021-10-21T07:33:34","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/www.costanzoeassociati.it\/en\/glossario-economia-finanza\/employer-branding\/","title":{"rendered":"Employer branding"},"content":{"rendered":"<p>L\u2019<strong>employer branding<\/strong> di un\u2019azienda \u00e8 l\u2019insieme delle caratteristiche e delle qualit\u00e0 anche intangibili che definiscono l\u2019identit\u00e0 dell\u2019organizzazione come luogo di lavoro, evidenziandone gli attributi distintivi rispetto ai propri competitor.<\/p>\n\n\n\n<p>L\u2019employer branding si deve basare su di una precisa strategia di marketing e comunicazione che rende l\u2019azienda interessante e accattivante agli occhi dei potenziali candidati, dei dipendenti attuali e, a cascata, degli stessi clienti. <\/p>\n\n\n\n<p>Il fine ultimo che deve prefiggersi una politica di employer branding \u00e8 che l\u2019azienda venga riconosciuta dal proprio target come luogo di lavoro ideale.<\/p>\n<div style=\"min-height: 30px;display: inline-block;\"><input id=\"2717\" style=\"float: right;max-width: 50px;\" src=\"https:\/\/www.costanzoeassociati.it\/wp-content\/plugins\/wp-advanced-pdf\/asset\/images\/pdf.png\" alt=\"#TB_inline?height=230&amp;width=400&amp;inlineId=examplePopup1\" title=\"Export pdf to your Email\" class=\"thickbox export-pdf\" type=\"image\" value=\"Export to PDF\" \/><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019employer branding di un\u2019azienda \u00e8 l\u2019insieme delle caratteristiche e delle qualit\u00e0 anche intangibili che definiscono l\u2019identit\u00e0 dell\u2019organizzazione come luogo di lavoro, evidenziandone gli attributi distintivi rispetto ai propri competitor. L\u2019employer branding si deve basare su di una precisa strategia di marketing e comunicazione che rende l\u2019azienda interessante e accattivante agli occhi dei potenziali candidati, dei [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-2717","post","type-post","status-publish","format-standard","hentry","category-glossario-economia-finanza"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding definizione | Costanzo e Associati<\/title>\n<meta name=\"description\" content=\"Cos&#039;\u00e8 l&#039;employer branding di un&#039;azienda? Scoprilo nel glossario digitale di Costanzo &amp; Associati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.costanzoeassociati.it\/en\/glossario-economia-finanza\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding definizione | Costanzo e Associati\" \/>\n<meta property=\"og:description\" content=\"Cos&#039;\u00e8 l&#039;employer branding di un&#039;azienda? 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